Creating A Marketing Plan

If you’re new to marketing, the first thing you should do is create a marketing plan Often times marketing plans evolve and become more complex as they develop and the business’ needs shift. However the fundamentals are simple and should act as a  guide to coach you through what is needed to achieve success. Step…

Advanced Segmentation with MyGuestlist

  Understanding your database and properly marketing to the contacts within it is important. MyGuestlist aims to give you the ability to learn more about your contacts and communicate to them based on exactly who they are. Within the Database Section there is a feature called Advanced Search. This allows you to gain richer insight…

When to use SMS

SMS - a fundamental to marketing or a hindrance? SMS can be controversial in the marketing realm. Chances are, if you haven’t used it, it’s because you don’t think it is beneficial. However, this may not be the case. There are thousands of businesses that rely heavily on SMS marketing and that is because of…

Centralising your database

Let’s talk data. Database management is the cornerstone of all good marketing. So, ensuring your database is as current as possible is key. You probably have your website forms in place to capture contacts details which are then added directly to your database within MyGuestlist. You may also have staff manually adding contacts to the…

Automating your birthday campaigns

One of the best ways to increase patronage is to implement birthday automation. The reason for this is because it allows you to speak to customers in a one-to-one manner. Unlike your normal campaigns, birthday automation is incredibly personal. It gives you the ability to address your customers by name, thank them for their patronage,…